The April 7 edition of PaperSpecs features an in-depth interview of Christine Erna, Concord Litho's Director of Mailing and Fulfillment Services, who has 25 years experience in direct mail design, analysis and training.
Click here to view the article online
Click here to listen to mp3 file
Visit Christine
Erna's webpage
To arrange an interview or to secure photos for use in your news article or publication, please contact:
Ali Westcott, Communications Director
(603) 410-1456
Twitter @concordlitho
PaperSpecs Paper Tip
'The Makings for Direct Mail Success '
April 7, 2010 – Today's PaperSpecs e-newsletter features an in-depth interview with Concord Litho's Christine Erna on what's working in direct mail today.
Topics include response rates, formats, list considerations, address
quality, and the top 5 direct mail formats. Erna is Concord Litho's
Director of Mailing and Fulfillment Services, and has 25 years
experience in direct mail design, analysis and training, including 18
years at the USPS.
Click
here to read the story on the PaperSpecs website. A
downloadable mp3 file of the entire recorded interview is also
available.
