Percentage of readers who remember the CoverSleeve product and interact with it: 70.
Download the Fact Sheet here (pdf, 86k).
Is that an ad in your
pocket? That’s what Folio asked in its May 1, 2003 issue: “Most
magazines put advertisements on their second, third, and back covers.
Prevention, the digest-size title from Rodale, has been putting an
ad inside its cover – and it was the front cover at that. That’s right,
we said inside.”
Folio recognizes Jerry Westcott,
VP, Direct Marketing
Services for Concord Litho, as the creator of the CoverSleeve concept.
Westcott has developed a paper pocket with a small perforated tab that
permits ad pages to be held inside the front cover. “It occurred to me,”
Westcott says, “that this might be a cool way to generate some ad
revenue.”
Generating ad revenue is exactly what the CoverSleeve has been doing for
Rodale since it began using it in July 2002. A Prevention study
showed that 70% of readers remember the CoverSleeve, pull it out, and
interact with it.
Click Here to Request a Sample
For more information,
Contact Dave Grisa, Senior VP of Sales at Concord Litho,
800.258.3662 or 603.225.3328 or email sales@concordlitho.com.
